The worldâs leading supplier of athletic shoes and apparels, Nike is a major manufacturer of sports equipment and was founded in 1964 as Blue Ribbon Sports. Later, in 1978, the company officially became Nike Inc. after the winged Greek goddess of victory. In addition to producing sportswear and equipment, the company operates retail stores under the Nike-town name and also sponsors many high profile athletes and sports teams around the world. The brand has the highly recognizable Swoosh logo and the tag-line "Just do it" that appears on almost all merchandise and products from the brand. Shoes from Nike as well as other products are crafted keeping in mind the rough use and are built to withstand maximum wear and provide unmatched comfort and excellent traction. Nike also forays into the lifestyle and apparels sector with its range of accessories such as watches, bags, belts, wallets, perfumes, etc.