Santoor, India's third-largest soap brand, became the first brand of Wipro's consumer products division to cross revenue of Rs 1,000 crore in a year in 2011-12, powered by a spurt in rural demand and extensions into deodorants and hand wash. Santoor, one of the India's largest soap brands, gone for rebranding which has given a new look for the soap with a brand anthem and retains the same fragrance. Certainly, the rebranding showcases new pack with a new logo that has given the brand a contemporary look. The more interesting part is the Santoor brand anthem holds the theme that reflects the core positioning of santoor soap. Which is “Soap for younger looking skin”.